Heuristic Evaluation - Amazon
Heuristic Evaluation Ratings:
0 - No Usability Issue
1 - Cosmetic Issue
2 - Minor Usability Issue
3 - Major Usability Issue; Important to Fix
4 - Usability Catastrophe; Imperative to Fix
#1: Visibility of system status
Rating: 1
Amazon leaves a messy breadcumb trail. This ensuring the user's journey on the website. When we search products from "search" you will find pages with "Back to Results" but when we click on the products in recommendation, they are addressed with these confusing breadcrumbs.
#2: Match between system and the real world
Rating: 0
The top navigation bar and the left hand side bar lets the user know that a action has been completed. We get notified when we add a product to our cart.
Improvements: N/A
#3: User control and freedom
Rating: o
Amazon provides the user will excellent control. The user can easily go back using the Amazon Back feature or use the web search engines back feature.
#4: Consistency and standards
Rating: 1
Amazon has been different types of buttons which can be seen in the many categories. This can be confusing for the user and might not think that this button may be a feature of the website.
Improvements: Create and maintain a standard style for buttons for the different tabs.
#5: Error prevention
Rating: 0
During the checkout process, Amazon highlights and informs the user which categories are lacking information or do not utilize the necessary characters. They give the user with straightforward and descriptive error messages. While good error messages are vital, the finest designs take care to avoid issues in the first place.
Improvements: N/A
#6: Recognition rather than recall
Rating: 0
Amazon uses your cookies and past orders to recommend you products. This feature will assist users in buying the exact items that they're looking for.
Improvements: N/A
#7: Flexibility and efficiency of use
Rating: 0
The user must first provide all necessary data, including addresses, payment information, and contact information. The next time we go shopping, we'll apply this, cutting down on time and maximizing effectiveness.
Improvements: N/A
#8: Aesthetic and minimalist design
Rating: 0
Despite being a fairly sophisticated program for a non-technical person, Amazon's visual design is straightforward. Accent colors are utilized to indicate essential information like CTAs, the availability of stock, discount goods, etc.
Improvements: N/A
#9: Help Users Recognise, Diagnose, and Recover From Errors
Rating: 0
When invalid data has been input, validation alerts are displayed for all form fields.
Improvements: N/A
When invalid data has been input, validation alerts are displayed for all form fields.
#10: Help and Documentation
Rating: 0
The Amazon website makes it very easy to shop; no training or instructions are required. Each page has prominent CTAs that invite users to select a color, alter the quantity, and add an item to their basket, registry, or wish list. The top navigation makes it simple to reach and use the "Customer support center.". The user has the option to explore or search subjects based on their popularity or category.
Improvements: N/A
Rating: 0
The Amazon website makes it very easy to shop; no training or instructions are required. Each page has prominent CTAs that invite users to select a color, alter the quantity, and add an item to their basket, registry, or wish list. The top navigation makes it simple to reach and use the "Customer support center.". The user has the option to explore or search subjects based on their popularity or category.
Improvements: N/A
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